Let me first introduce myself, being that this is my first blog
My name is Hally and I am a graphic designer. On top of being a graphic designer, I have a great passion for the world of design and love bettering myself on research, trial and most definitely
There, now that that’s out of the way – let’s talk a little about logos. I recently got the opportunity to redesign one of our client’s logo.
There is a lot of thought that goes into redesigning a logo, after all a company’s logo is the face of their brand.
Before I even begin to sit at my computer and make my ideas a reality, I like to sit down with the client. Sometimes
A couple of key questions to ask your client before you start the design process:
- What impression do you want people to get from your logo (a.k.a. what do you want them to remember about you)
- Is your business traditional, modern, reinventing the wheel or unique?
- Make sure to ask them about their personal style preferences too. This may include their favorite colors and what style of fonts they are drawn too – I find it usually works best to bring along some samples to give them a visual.
Designing a logo isn’t to be rushed. A logo truly does capture the meaning behind the entire brand – so put some time into it and really think about whose eyes it is you are trying to catch.