How to Choose a Logo for your Brand

There are many factors that go into choosing a logo and I’ll start by explaining what I consider to be the most important one.

First things first,

Pick a name that will suit your brand, mission and overall purpose. Be inventive, choose a name that can be pronounced like a noun (rather than, “The website” or “Cool website”). You need to distinguish your company from others by brand, identity and mission.

Is this you?

It’s easy to pass off the front of the car as your brand, brand name or website. While this is understandable, if you’d like to have a higher profile you need to treat this a little more seriously and set up some interesting things.

The best logos/labels are created from the inside out. A logo is an encapsulation of your logo and company identity. It captures your brand, gives an impression of originality and the whole point of the business is to capture attention and this can be achieved through the images that are used.

Above all of these have a lasting impact on your brand, so it’s important to use one of each.

While this particular logo is used all over the site, it works wonderfully as a logo in itself.

Simple logos with solid colors (I’ve got a soft-focus, high contrast version that worked well) also work well in this situation.

Use a master page to educate, not scare off, your readers

If you’re planning on creating your own website, there’s a good chance that you’ll want to go all out, with all of your logo choices and choice of fonts.

However, what if you can’t do that?

Don’t worry — just as there are a lot of other factors to consider when creating your logo, too, so are this size issues.

Images on a mobile have to be sized differently from images on a desktop website, so keep that in mind.

Just think about what it would feel like to have your logo the size of a thumbnail, or an overlay on the top of a website that’s larger than your page.

And keep it simple, because each time your visitors have to add or remove information, it can break their flow, when they’re not expecting it.

While we’re at it, think about the average and maximum width of your web page.

Okay, we’re done with the example for now. Feel free to get fancy, but remember, while making a strong initial impression is helpful, it’s more important to include an emotional connection with your logo.

What really matters

I don’t see too many logos that really make an impact on people’s eyes. There is no consistent way to make people feel more welcome or more connected to the company or brand.

How do you create that?

That’s why having a logo that represents your company and mission is so important.

If you have a logo that connects your audience and your brand, it’s something that’s almost irresistible. That’s why it’s a critical piece in your branding strategy.

Don’t worry if your new logo design doesn’t work for all of your marketing efforts, but the brand represents your values and goals, and you want to make it stand out among all the logos out there.

To make this happen, you need to take some time to understand your audience and make sure that your logo represents your company and why people can trust your company and follow you to new destinations.

Have you picked a logo for your brand yet? We’d love to hear what you think!